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Brand Manifesto

Have you noticed the attitude in snow sports has turned more serious? More exclusive? Kit has got more complicated? Sure, maybe it means we have more pockets, but is that really what life’s about? More pockets?

We believe that the most epic times come from being with your people and experiencing the very best nature has to offer. Whether it’s at the top of the park, sending it down a tree line on a powder day or surfing glassy waves.

We don’t care about competing or looking impressive, we just want to have fun with our mates. We make clothing specifically designed for riders, by riders, who have deep roots in the scene.

The memories we make on the mountain and in the ocean are epic, and life’s too short to take yourself seriously.

So stop worrying about your pockets, and get out there with your crew.