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Born from riders, for riders.
Colourwear, CLWR, Wearcolour. Like we say in Sweden, "Loved kid has many names", and that's kinda the journey of Colourwear since 2010. Just like life we've had our ups and downs, from the highest of peaks to the deepest of valleys, learning by doing is something we live for.
With that said, we are just like that old snowboarder or skier that has lived the seasonal life in the mountains. The stories are many, and the times have been epic. Scroll down and carve deep into how we became who we are today and what we are sending in the future.
It all started with three mates—Thor, Fredrik, and Johan—riding laps and talking about how serious the scene had gotten. Too much flex, not enough fun. So they said screw it, let’s build something better. In 2010, COLOURWEAR dropped into the world like a fresh line on a powder day—loud, rebellious, and crew-first.
These weren’t execs in puffers—they were boarders, street rats, and powder hounds. Everything they made was tested in the park, the streets, and the wild. Real gear for real riders. Affordable without being boring. Technical without the tech-speak. Built for sending, bailing, and high-fiving all the way down.
We didn’t care if you landed corks or just nailed your first turn. We made space for the misfits, the newbies, the style heads, and the senders. No gatekeeping, no gold medals required. Just gear that makes you feel good, ride free, and maybe even stand out a little while you're at it.
From day one, it’s been all about who you ride with. Your crew. Your crew’s crew. The random legends you meet on the lift. That’s the spirit behind every product drop, every campaign, and every tagged photo. We're not here to compete—we're here to connect. And everyone’s invited.
We started on the slopes, but have now grown into way more than winter. We’re talking skate sessions, street hangs and the mountains of course-the whole crew life, year-round. Our gear’s made to move with you, wherever you’re riding next. Same bold attitude, more places to wear it.
The future isn’t just ours—it’s yours. We're building a global community of people who love to ride, create, and live the rider life. So tag us. Ride with us. Send it with us. Because at the end of the day (and the bottom of the run), we’re all just here for one thing: riding with the crew.
Feel good,look good,ride good.
We take great pride in the materials we use and how they feel and how they perform in the harsh nature of any winter wonderland. From sustainable cotton to recycled polyester, we work endlessly to provide clothes with materials that are built to last without blowing up your wallet.
This is what's popping in the crew. From crazy trips with the mates, to grass root communities spreading the energy and vibe wherever they go. All connected by the shared ambition of getting out there with the crew.
Sustainability is more than ever something that we all need to take into account when doing anything. Weather it's on a brand level or on an individual level it's key to have this in mind so that our mountains can keep being white. We are humble that producing clothes isn't going to save mother nature, but the least thing we can do is minimize our carbon footprint and still get people out there with their crew.
All our cotton products use sustainable sourced cotton.
Our polyester products are made of 80% recycled polyester.
Sustainability is an never ending mission. That's why we have set some goals for the near and far future to inch our way closer to our goal of net zero.
Every move we make is grounded in doing right by people and planet. That means stepping up our impact, staying sharp on materials, production, and keeping circularity in focus. But none of that flies unless we’ve got safe, fair, and inclusive vibes running through the whole journey, from the first sketch to your last ride.
We ride with our mates—and not just because they rip. These are the kind of people you'd want on a chairlift, in the lineup, or around the campfire. Talented? Yep. But more importantly, they’re the kind of crew who bring good vibes wherever they go, so say hey below.
We don’t just ride for the view—we ride for each other. From first laps to last lifts, it’s all about the crew. We’re here to make snowsports more inclusive, more creative, and way less about status. Whether you're dropping cliffs or learning to turn, you belong. This isn’t just a brand—it’s a global crew. Tag us, ride with us, and join the movement.
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