Finding ourselves with Noise Studio

Here at ColourWear, our roots have always been anchored in community and authenticity. As we approached a new era, we felt the drive to rekindle our original spirit while simultaneously setting our sights on the future. Partnering with Noise Studio was a vital step in that journey, and what a ride it's been!

A Year in the Making

When we brought ColourWear under the Active Brands umbrella in July 2022, we quickly recognized the need for a fresh approach. To bridge our rich heritage with modern aesthetics and values, it was clear we needed a creative ally. Enter Noise Studio. Our collaboration was rooted in mutual respect, challenge, and most importantly, understanding.

Our mission? Keep ColourWear contemporary while ensuring our gaze is firmly set on tomorrow's horizon. It was crucial that our internal team embodied our brand's essence because if we truly understand our ethos, we can seamlessly share it with our community.

A Trip Down Memory Lane

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Why We Partnered with Noise

When we brought ColourWear under the Active Brands umbrella in July 2022, we quickly recognized the need for a fresh approach. To bridge our rich heritage with modern aesthetics and values, it was clear we needed a creative ally. Enter Noise Studio. Our collaboration was rooted in mutual respect, challenge, and most importantly, understanding.

Evolving with 'Crew Driven'

The phrase 'Crew Driven' captures our heart. For us, it's less about being the best in the sport and more about the camaraderie – hitting the slopes, catching waves, and most importantly, doing it with your crew. Sports bring us together, and that’s a sentiment we hold dear.

Diving into Bold and Rebellious

We’ve always had a bit of a rebellious streak, thanks to our founders. That's why our refreshed identity, though daring and youthful, feels like coming home. We sifted through the layers that no longer served us, embracing a bolder, more colorful persona.

Finn Schottenius

"Working with Noise has been amazing. Honestly, it’s been a really great process. It felt like we really understood each other and yet we still challenged each other. I had been with ColourWear for a year after acquiring them, and the rebrand helped us set a new tone internally. Having an external creative partner helped the internal team become tighter and focused on one clear direction. This gave us the opportunity to grow together and grow the new brand together."

Products and What’s Ahead

Our renewed focus has injected a fresh flair into our offerings. The Winter '24 collection is steeped in our revamped guidelines, showcasing innovative graphics, designs, and a spirited art direction. And as we look toward the 24/25 season, anticipate more vibrancy, youthful zest, and (you guessed it) a burst of colors!

In Retrospect

Reflecting on our rebrand journey, it was more than just a facelift—it catalyzed profound introspection into our team dynamics. This transformation spurred us to foster tighter in-house collaborations, streamline processes, and embrace agility. As we transitioned, our vision was clear: to unify the ColourWear family and position ourselves as not just a brand, but a cohesive force in the industry. Every step with Noise Studio has been a testament to this commitment, encapsulating the essence of our brand's spirit.

Looking Forward

This transformation has reshaped our mindset. Every facet of our operation, from design to communication, feels rejuvenated. Noise Studio illuminated the importance of consistency across the board. Our forthcoming collections are a testament to that.

The upcoming 23/24 season is a new dawn for ColourWear. With revamped content, an updated website, fresh messaging, a growing community, and a band of brand ambassadors, we're not just reintroducing our brand – we're celebrating its evolution.

In essence, it's the same ColourWear spirit you've known, now painted with a fresh coat of passion and panache. Join us as we unveil this exhilarating chapter. The best, as they say, is yet to come!

Thank you for reading

Our renewed focus has injected a fresh flair into our offerings. The Winter '24 collection is steeped in our revamped guidelines, showcasing innovative graphics, designs, and a spirited art direction. And as we look toward the 24/25 season, anticipate more vibrancy, youthful zest, and (you guessed it) a burst of colors!

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