Finding ourselves with Noise Studio

A Year in the Making
A Trip Down Memory Lane
Rewinding a bit, CLWR sprung to life in 2010 in Sweden, a brainchild of three seasoned professionals from the action sports realm. They envisioned a vibrant alternative to the monochrome outerwear landscape – hence our standout white buttons and a rainbow of products. While our ethos hasn't shifted, we felt it was time to reinvigorate our brand's image.

Why We Partnered with Noise
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Evolving with 'Crew Driven'
Diving into Bold and Rebellious

The main thing has been to wash out the aspects that had crept into the brand that didn’t serve us any more, and bravely follow a rebellious, colourful and youthful identity.
– Finn Schottenius
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Products and What’s Ahead
In Retrospect
